T3 Switch Kit

T3 upgraded their iconic curling iron system in 2023 and relaunched as T3 Switch Kit. The positioning was anchored in elevated consumer needs of self expression, emphasizing styling as a conduit of individuality. We casted influencers who were confident in their own sense of style and worked with them to ensure their personality came through in the hair styling and wardrobe. This was a truly collaborative campaign with many different creative partners and marketing stakeholders. It was one of the most fun full 360 executions I’ve had the pleasure of working on. *Fun fact: I made my hand modeling debut in the hero campaign key art!

Meet the multitasking styling system that’s as versatile as you. Eight interchangeable barrels. Endless looks. No rulebook. This is the iconic curling kit, amped and revamped.

Stop motion GIF’s of model and product were used across channels for the campaign. The product’s interchangeability allows you to style your hair and express yourself in different ways so the overall tone needed to express the possibilities. We also captured mesmerizing curl drops and hair in motion to show the results you get from the tool.